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Phishing is an attack that involves impersonating a legitimate company in order to steal data, including credentials and passwords. Cybercriminals can also use phishing to install malware on computers, which silently eavesdrops and sends data from the computer to the attacker. In addition to the financial impact, phishing can damage a company’s reputation and compromise national security.

The high susceptibility reported in the present study, in line with other studies, highlights the significant threat posed by phishing and warrants the development of efficient detection and prevention tools and effective phishing education protocols. It is important to note, however, that the participants in the current behavioral field experiment reported low awareness of their susceptibility to phishing and therefore this should be taken into consideration when designing future research.

Scammers often target well-known brands to make phishing emails look authentic. This is because these companies are familiar to the victims, which increases the likelihood that the victim will click on a link in the email. Scammers can even spoof the company’s logo and branding to make the phishing email appear more credible.

The most effective defences against phishing include: