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Phishing involves an attacker posing as someone or something that the victim trusts. It could be a well-known brand like Google or Microsoft, an authority figure such as a security or IT professional, a familiar person like a coworker or family member, or even a company the victim regularly does business with. The victim is lured to click a link or download an attachment that looks safe, but in fact contains malware. Once downloaded, the attack gives the attacker a foothold on the victim’s device, network, or organization.

Email is the most common delivery method for phishing attacks, but they can also come in the form of text messages (smishing) and phone calls. Malicious pop-up ads can also redirect a user to a phishing website, as can malicious links in social media posts or comments.

The best way to prevent phishing is to be wary of unsolicited messages, regardless of their origin or type. Look for grammar and spelling errors, a sense of urgency, or any suspicious links or attachments. Always hover over links to preview their URLs and check for discrepancies in the sender’s address.

To help employees spot phishing attempts, provide cybersecurity awareness training that includes simulated phishing tests. And keep security software up to date to ensure it detects known phishing domains and prevents spoofing. Also, implement phishing-resistant multifactor authentication (MFA) to strengthen defenses against this common attack method. Changing passwords immediately and enabling 2FA can help minimize damage, especially if the attacker gains access to reused credentials elsewhere on your organization’s network.