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A successful phishing attack could result in stolen money, fraudulent charges to credit cards or a loss of access to photos, videos and other personal files.

Phishing involves impersonating a trusted source or organisation via email and asking for sensitive information or links to malicious websites. The message often looks very similar to the actual organisation and may use logos and branding, even a fake padlock icon which would normally signify a secure website. The message is designed to make it seem believable and urgent. This is a great opportunity for bad actors to take advantage of the fact that people are more likely to act without thinking when they are under pressure or feeling threatened.

It is important to teach users to maintain a level of skepticism in all emails that request personal or confidential information, particularly those that convey urgency. In particular, users should avoid clicking on links or downloading attachments from unknown sources, and always hover over the link to check the destination URL. It is also a good idea to review privacy policies before giving out personal information online.

Scammers frequently time their phishing attacks to coincide with events such as a school holiday or sale, or other news stories in order to increase the likelihood of success. Additionally, they can use social engineering to gain more information about a target, for example by finding out details about their children’s schools and any events that might be happening, and then sending them an email with an attractive offer or request for action.